Iced coffee brand Jimmy’s debuts first dairy-free flavour

Iced coffee brand Jimmy’s will launch its first dairy-free flavour, tapping into opportunity in the UK’s £1 billion free-from market.

Made with oat milk, the dairy-free variant will be supported with a five-week sampling campaign at Whole Foods in South Kensington, London. Its the newest addition to Jimmy’s range since the limited-edition launch of Christmas gingerbread-flavoured iced coffee, and joins the existing original, skinny and mocha flavours.

Jimmy’s founder Jimmy Cregan said: “People contact me all the time on social media asking for a dairy-free version, so we had to make them one. It’s really rad that the people who are dairy intolerant now have the opportunity to come and join our party.”

The latest variant is packaged in an eye-catching 330ml green carton. The packaging has been redesigned with shelf presence in mind, with the colour bands corresponding to the different flavours.

The newest product will be available in supermarkets across the UK this spring, including select outlets of Waitrose, Sainsbury’s and Whole Foods, with a recommended retail price of £1.59.