Frozen food retailer Iceland has launched a new range of seasonal meats, fish and vegetables which are “perfect for summer eating”.
The range includes new lamb kofta kebabs, barbecue meaty ribs, jerk chicken wings, Angus beef burgers and British beef quarter pounders. Iceland has also introduced a 2.1kg, 30-piece barbecue bumper pack, which it claimed contained “all the essentials for the perfect summer outdoor get-together, including pork sausages, chicken drumsticks and beef burgers”.
The new meat products will be complemented by a range of fish and seafood products – including garlic and herb prawn kebabs, and Arctic royal extra large roeless scallops – and vegetarian dishes and accompaniments.
It is hoping that the innovations will help to drive sales of its speciality meat products, including wild boar and apple sausages, ostrich fillets, venison burgers and buffalo tomato and basil burgers.
Iceland joint managing director Nigel Broadhurst said: “This year’s summer meat, fish and vegetable ranges are our best yet. We think the choice we’re offering, from BBQ meaty ribs to garlic and herb prawn kebabs, wild boar and apple sausages to scallops is really special and will go a long way to helping our customers serve up fantastic food this summer.
“With the British summertime as it is, it makes perfect sense to keep plenty of BBQ classics and inspiration for some mouth-watering meals in the freezer: you never know when the sun might appear and you’ll need to fire up the coals there and then.”
Lamb kofta kebabs (500g, £3) BBQ meaty ribs (700g, £5) Angus beef burgers (x10, £10) British beef quarter pounders (x4, £2) Burger selection (1.7kg, £5) Jerk chicken wings (600g, £2) 30-piece BBQ bumper pack (2.18kg, £5)
Garlic and herb prawn kebabs (210g, £3) Arctic Royal extra large roeless scallops (500g, £12)
BBQ veg kebabs and dip (825g, £2) Frozen mini corn cobs (625g, £0.89) Mediterranean vegetables (680g, £1.50)
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