Already proving highly successful in a number of European markets following its launch in March 2008 through Coca-Cola Hellenic, Illy Issimo was launched in selected US markets last May (as reported in the July-August issue of Beverage Innovation magazine).
Japan is the world’s largest ready-to-drink (RTD) coffee market, accounting for roughly 75% of global consumption, and TCCC will have to tread carefully to avoid cannibalising sales of its existing RTD Georgia Coffee brand, which has been in Japan for more than 30 years.
The offering in Japan apparently omits the Caffé Espresso version available in Europe and the US. At launch, the promotional gift packaging set included two ‘Italian-styled’ saucers.
See more images associated with this Illy Issimo article.
© FoodBev Media Ltd 2020
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.