Illycaffè will launch a new range of aluminium coffee capsules which are compatible with Nespresso coffee machines.
The new Illy-branded aluminium capsules have been released as a result of the licensing agreement between illycaffè and JAB, and Illy claims that the release of the aluminium products will help the company “keep in-step with modern consumption trends.”
Three different intensities have been made from nine Arabica varieties, meaning three flavours will initially be available in the range: Classico, Intenso and Forte.
Jacobs Douwe Egberts (JDE) will be responsible for production and distribution in retail channels outside Italy, while Illycaffè will handle the distribution in all other sales channels, as well as all sales channels in Italy.
Massimiliano Pogliani, Illycaffè CEO said: “The license agreement with JAB is an important strategic choice for our company and seeks to make the unique Illy blend accessible to an ever-larger number of consumers around the world, increasing the consumption opportunities with a system that has now become a market standard.
“With this new line of aluminium capsules, we are committed to guaranteeing consumers the same quality and the unmistakable illy experience that are recognised and enjoyed by coffee lovers all around the globe.”
The launch of the new capsules will be supported by a new international advertising campaign across multiple channels including TV, digital, print and billboards.
The capsules are now available in the UK and can be purchased from the illy e-shop and in single-brand stores (illy Caffè and illy Shop) in packs of 10 capsules, with a recommended retail price of £3.80.
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