Plant-based, better-for-you ramen company Immi has raised $3.8 million in seed funding, as it looks to modernise its instant ramen brand.
Launched last year during the pandemic, Immi is described as the “world’s first” low-carb, high-protein and 100% plant-based instant ramen. The seed funding round was led by Siddhi Capital, with participation from Palm Tree Crew, Constellation Capital, Animal Capital, Pear Ventures, Collaborative Fund and others.
US-based Immi plans to use the new funds to release a reformulated version of its product, with the aim of replicating the taste of the traditional instant ramen. The relaunch will improve broth taste and texture, and the revamped product will include increased fibre for gut health and lower net carbs.
“The excitement and reception to Immi and a better-for-you ramen was incredible upon our initial launch,” said Immi co-founder, Kevin Lee. “As we continue to iterate and listen to our consumer feedback, this seed round funding will be utilised to perfect a product that’s not just nutritious, but that is also truly indistinguishable from the delicious taste of traditional instant ramen.”
Immi co-founder, Kevin Chanthasiriphan, added: “The investors within our seed round bring an incredible wealth of knowledge that has helped guide us in bringing Immi to the everyday eater”.
He continued: “With this influx of capital, and the continued support from our investors, we plan to ramp up manufacturing and production in a way that will allow us to bring new product innovation to our customers in rapid succession”.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial