About a decade ago, Wild was one of the first companies to introduce products offering additional health benefits such as antioxidants, which, in high doses, are known to boost the immune system.
Their health-promoting effects have been scientifically proven in clinical tests. The Wild portfolio also includes other plant extracts and substances that support different metabolic processes.
“In future it will be essential to convince the consumer about healthier nutrition,” said Wild. “Any new food or drink cannot merely promise to be health-promoting; there has to be a proven, measurable effect.
‘Measurable health’ is the new motto at Wild, serving as a basis for research and development of verifiable healthy foods. The company is now working with researchers from various colleges and universities to investigate the effects of promising substances.
In China too, Wild is testing the potential of “‘Traditional Chinese Medicine’ (TCM) at its own production site.
Cosimo Trimigliozzi, COO of Wild Flavors International GmbH, explains the firm’s expansion strategy: “We’re now investing in Asia, South America, Eastern Europe, Africa and the Middle East.”
Around 40% of the world’s population live in the so-called BRIC nations, and annual growth of economic performance exceeds that of the European Union several times over.
Dr Hans-Peter Wild is also enthusiastic about the firm’s prospects in the BRIC nations: “The forecasts for the upcoming decades are awesome. Today, more people who can afford industrially made foods live in the BRIC nations than in the whole of the US and Europe combined. Offering these consumers high-quality products which also appeal to their tastes and lifestyles will be the major challenge of the years that lie ahead. I have no doubt that we’re on course for success here and will manage to double our global business in just a few years.”
Dr Hans-Peter Wild is a majority shareholder and chairman of the Wild Flavors GmbH advisory board in Zug (Switzerland). He also owns numerous other companies, including Deutsche SiSi-Werke GmbH & Co Betriebs KG (Capri-Sonne) in Eppelheim, Capri-Sun AG in Zug (Switzerland), INDAG GmbH & Co Betriebs KG in Eppelheim and Wild Dairy Ingredients GmbH in Eppelheim and Nauen.
Claire Phoenix is managing editor of Beverage Innovation magazine. Subscribe here.
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