An Indian start-up has created a new brand of nutrition-led food and beverages, including cold-pressed juices, smoothies, yogurt parfaits and vegan coffee.
Haryana-based Zoe offers consumers a subscription service, with monthly plans starting at the equivalent of $2.25 per day, allowing them to supplement their diets with essential micronutrients for optimal body function.
The line-up of seven cold-pressed juices includes variants like Fuel, which, according to Zoe, helps fight against dehydration, regulate insulin levels and promote detoxification and instant energy; Youth, which beats premature greying of hair, repairs skin pigmentation and reduces acne, spots and blemishes; and Growth for maintenance of pH levels, improvement to blood circulation and joint and bone health, plus prevention of urinary infections.
The other for juices are labelled Optimism, Freedom, Win and Fire-in-Belly. The 300ml bottles are packed with beneficial fruit, vegetables and seeds.
“Zoe subscription plans are scientifically designed to cater to your body’s nutrition requirement, making your everyday diet wholesome and well-balanced,” the company explained.
“We deliver three freshly cold-pressed bottles of health juice every three days at a time [to an] address selected by you. You are supposed to consume one juice each day. These juices are delivered to you on a rotational basis, so that you get a different juice each day of the week.”
Zoe also offers consumers seven yogurt smoothies as a breakfast companion, caffeine replacement or healthier, lower-in-calorie dessert substitute. Each smoothie combines the goodness of exotic fruits, nuts and honey between layers of homemade Greek yogurt – plus uplifting properties that make them both delicious and functional.
The yogurt smoothies include flax seeds and watermelon; orange, figs, black grapes and honey; and beetroot, apple and honey flavours. The myriad health benefits offered across the range of seven include detoxifying, energising, immunity-boosting and bone-supporting properties. The bottles sell individually for between $1.80 and $3, or $2.70 per day for a 30-day subscription to all seven variants.
A seven-strong range of yogurt parfaits offers consumers an “immensely satisfying” treat without the guilt for as little as $2.25 per day; while four vegan frappés – original, mocha, cinnamon and hazelnut – offer a version of the coffee favourite that is lower in calories and higher in calcium by substituting almond milk for dairy milk, as well as honey in the place of sugar, for around $2 per day.
“I launched Zoe through my website, and I am getting a fantastic response from a lot of my consumers,” said Zoe founder and CEO Taniya Dhirasaria.
“We are committed to enhancing your life by making nutritionally rich foods for you everyday, foods that will remarkably improve your overall health, nutrition, happiness and wellbeing.”
© FoodBev Media Ltd 2019
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