Infused instant coffee brand Little’s unveils new branding and pack design

Little’s has revealed updated branding and a completely new packaging design for its range of flavoured coffee products.

The new design combines influences from both Scandinavian design and American retro packaging to reflect the brand’s joint American-Finnish heritage, and was developed to enhance on-shelf standout. The rebranding coincides with a change in direction for the family-owned company, which has also appointed second-generation Will Little as its new managing director.

Little’s produces a range of infused instant coffees available from retailers including Waitrose and Whole Foods. With a recommended retail price of £2.99 for a 50g jar, the coffee is available in varieties such as rich hazelnut, chocolate caramel and French vanilla.

Little’s managing director Will Little said: “We wanted to bring our unique history to the forefront of the brand. The crossed arms imagery draws on the idea of the husband and wife team, with one side focussing on the Finnish coffee culture and tradition, and the other the American influence in flavour. With 74% of all UK adults drinking instant coffee we wanted our packaging to create a strong shelf presence and give consumers an exciting choice within the sector.”