The global clean label trend is guiding industry innovations. Nowadays, consumers are involved in the management of their own health, as well as being concerned about environmental issues.
It results in a search for naturalness, simplicity and sustainability. Consumers are becoming more interested and aware of the ingredients in their food and beverages.
There is no official definition of clean label. It is generally associated with less and simpler ingredients, that are natural and recognisable.
The concept of ‘clean label’ was born ten years ago and is still evolving with consumers’ expectations. Today, it also takes the idea of sustainable development and the geographical origin of the ingredients into consideration.
Download Ingredia’s 2021 white paper here.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial