“As public awareness of the importance of health and diet increases, more and more consumers are looking to reduced-sugar and low-calorie alternatives,” said Mona Rademacher, European marketing manager, Enliten, at Ingredion Germany GmbH.
“Our Enliten Reb A sweeteners offer excellent sweetness and can help manufacturers deliver the great tasting, better-for-you products that consumers seek,” she added. “Since gaining approval in 2011, we have seen a steep rise in the use of stevia in Europe and the region now drives the global market, with the UK, Belgium and Germany seeing the most new product launches.”
Source: Ingredion
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