Launched at the end of January as part of the company’s Chain of Good campaign, which included TV and print adverts, the Innocent compliment generator has already seen more than 50,000 shares and more than two million page views.
Innocent communities manager Joe McEwan said: “To bring our Chain of Good campaign to life for people online, we invited people to start their own Chain of Good by choosing and sending an entertaining compliment to a friend via Twitter or Facebook.”
Compliments generated by Innocent’s new promotional tool include You are more adorable than a baby panda riding a sneezing piglet and If we were marooned on an island, I’d be very sad when I had to eat you.
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