Innocent Drinks has debuted its 2015 campaign with a TV spot featuring its smoothie and juice products together for the first time in one advertisement. The Coca-Cola owned brand said the advert features an Indian mango farmer to highlight the provenance of its fruit juice.
The 30 second advert, which features the slogan ‘tastes good, does good’, was created by Innocent in house team and first aired on social media over Christmas.
The campaign aims to showcase what Innocent says is the “dedication required to source the great tasting, quality fruit” that goes into its products.
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