Innocent Drinks has launched a new lightly sparkling blend of fruit juice and spring water for those “times when you fancy a bit of extra sparkle”.
New Bubbles is a lightly sparkling variant available in two flavour combinations: tropical, and lemon, lime and apple. Launching this month, each can of Innocent Bubbles contains one portion of the recommended five portions of fruit and vegetables per day, and less than 100 calories per serving. It is packaged in highly recyclable slimline 330ml cans and has a recommended retail price of £1.49.
Perhaps better known for its range of juices and smoothies, the brand last week revealed a new carafe design for its on-the-go juice range from London-based agency Pearlfisher.
“We think our brand new Innocent Bubbles is just the thing,” the brand said.
“At Innocent we’re all about helping people live well and die old,” added Innocent UK managing director Nick Canney. “We’re really excited to be expanding our range to five consumers more ways to get their daily goodness from Innocent. We see a gap in the market for a sparkling drink that offers a great refreshing taste, completely naturally. Our new Innocent Bubbles range is a lightly sparkling blend of pure fruit juices, spring water and nothing else, gives consumers one of their five-a-day, at under 100kcal per can – all from a brand they know and love.”
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