The new 100% juice for kids is made of 100% pure fruit juice, with each Tetra Pak carton containing 1 portion of the recommended 5-a-day.
Gurdeep Loyal, Innocent Kids marketing manager, said: “The Innocent Kids smoothie range has seen strong growth over the last few years and we are the leading player in the chilled juice aisle. Our new 100% juice for kids gives mums and dads even more delicious ways of getting fruit into their little ones – it’s perfect for lunchboxes and family days out, with a full portion of fruit in every carton.”
Sarah Probert-Hill, marketing manager at Tetra Pak, said: “We are delighted that Innocent have chosen to package their new range of 100% juice drinks in Tetra Wedge Aseptic cartons. The convenient size and shape of the carton makes it perfect for popping into lunchboxes for picnics and snacks, while the unusual pack shape and colourful on-pack designs are great for kids, offering them a fun way to enjoy a healthy drink”.
Source: Innocent Drinks
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