Easily incorporated into any film lid, the label is activated when a packet is opened and triggers a timer that changes colour as the food within loses freshness.
The company is hoping that the new packaging design will help reduce the environmental and economic impact associated with wasted food.
The Scottish business unveiled its patented Embedded Timer to the world at the international Packaging Innovations Conference in Birmingham’s NEC this week.
The product has already generated interest from major supermarket chains in the UK, France and the US. Insignia Technologies is now looking to roll out its new development in food packaging technology in these key regions during 2013.
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“This is all about ensuring quality and freshness for the consumer while preventing food from going to waste,” said founding director Erik Smyth. “People open a packet of meat or cheese, forget how long it’s been open, and consequently may not take the risk of eating it. Our new packaging will remove this uncertainty.
“The technology development partnership with the University of Strathclyde and the funding support of Scottish Enterprise has enabled us to bring this novel, low-cost timing solution to the marketplace.”
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