Instacart has announced that it will introduce its Instacart Pickup click-and-collect grocery pickup service nationwide in the US, which will allow consumers to place their order through Instacart and pick up their orders at selected retailers.
The national rollout of the service follows the success of a pilot scheme where the service was trialled at stores such as Aldi, Cub Foods and Food Lion.
Instacart will begin working with participating partner stores nationwide over the coming months and throughout 2019 to introduce the service, which will initially be available in nearly 200 stores in markets such as Boston, San Francisco and Washington D.C.
To use the service, customers can either use Instacart website or app before entering their city, filling out their order, then choosing a pick-up time and location where they can arrange a slot to pick up their groceries.
Pickup customers can then send an in-app notification to an Instacart ‘personal shopper’ informing them that they’re on the way to the store, and when they arrive an Instacart shopper will bring the ordered groceries out to the customer’s vehicle.
Nilam Ganenthiran, chief business officer at Instacart said: “We want to make grocery shopping effortless by helping our customers get the groceries they need from the retailers they love.
“Our customers want choice and we’re excited to now offer the pickup option they’ve been asking for.
“In our house, sometimes the ritual of going to the grocery store is inspiring and helps us meal plan for the week.
“Other times, we’re busy and can’t get to the store, so delivery makes life easier for us. For families that are out and about and running errands, a pickup solution might be a better fit for their family rhythm.
“I’m excited to work with our existing retail partners to now offer Instacart Pickup and look forward to adding more beloved grocers over the coming months and expanding this service to even more families.”
Instacart is one of the fastest growing e-commerce platforms in the US, and the company is currently valued at around $7.6 billion, after it raised $600 million in a funding round earlier this month.
The company’s delivery service is now accessible to more than 70% of US households in all 50 states, and more than 50% of Canadian households.
© FoodBev Media Ltd 2019