ADM Wild vice president of marketing and product management EMEAI Jochen Heininger talked with Bryony Andrews about the company’s range of ingredients – with a particular focus on catering to flexitarian and plant-based diets, low and no sugar composition, and demands for clean label.
Speed is a key concern for manufacturers when formulating products around fast-developing trends like these. “For us its important to start at the end of the value chain,” Jochen said, “to have an eye on the consumer’s needs, and translate this to our R&D and to come up with the latest concepts very quickly. Speed to market is very important, lifecycles of products are getting shorter.”
Recorded, produced and hosted by: Emma Upshall, Martin White and Bryony Andrews.
© FoodBev Media Ltd 2020
World Dairy Innovation Awards – DEADLINE EXTENDED!
The awards celebrate excellence and innovation across the global dairy industry.
Don’t miss out on having your innovations recognised on a global scale.
Entry deadline 7 May – enter now!