Harriet Jachec spoke with Maria Pavlidou, head of communication for DSM, about its findings on personalised nutrition for the functional food and beverage space.
DSM has forged new partnerships with companies to explore how far personalisation can go. Included in these partnerships are Mixfit and Panaceutics, both companies focused on bringing personalised nutrition to the fore for food and beverages.
The company has also undertaken studies to discover how consumers perceive aspects such as personalisation, health and wellness, and the definition of ‘natural’. It found that since 2016, the top health concern has shifted from weight to energy. This can be attributed to lifestyle changes, meaning consumers seek natural energy products in food and beverage purchases.
Presented by: Harriet Jachec
Edited by: Anya Keiller
© FoodBev Media Ltd 2020
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