Claire Phoenix talked to Michael Carney, CEO of Dublin based start-up company, Raindrop Vitamin Drinks. Michael has worked in the past for established drinks companies such as Red Bull and Rockstar and has no qualms in talking about the challenges up ahead.
The company had a kickstart when appearing on the TV show Dragon’s Den, but ran into difficulties when their its cap supplier did not quite meet the mark. A meeting with Roger Wilfinger of Vicaps was a turning point for the company and some excellent pack design ensures that the communication on how to use the cap is clear. 2015 is an open book, so look out for more news from Raindrop.
© FoodBev Media Ltd 2023
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