At Vitafoods Europe, FrieslandCampina project manager for performance nutrition Ramon Mommersteeg spoke to FoodBev’s Alex Clere about momentum in the sports nutrition market.
Mommersteeg explained the products that the Dutch dairy company was exhibiting and discussed the state of the sports nutrition market. He also said that it was really the millennial consumer group that was driving growth within this category.
Mommersteeg said: “It’s a very important consumer group that’s really driving the market, because the bodybuilders and the professional athletes used to be the traditional market but they’re very concise in their segment size. You have been seeing the sports nutrition market growing by 10% over (recent) years and it’s forecast to keep on growing at a similar pace.
“What is really driving that… that’s ‘the average Joe’ – me, you – performing more sports, being more open to these kinds of formats and really opening up the mass market. The millennials are really being part of that, and they’re really keen on health and awareness for their body.”
As Mommersteeg explains, these casual fitness users present a new type of challenge and new opportunities for the sports nutrition market than was previously the case.
For example, many consumers who buy sports nutrition products nowadays are reluctant to be seen with large, bulky whey protein powders. The impetus for brands and ingredient formulators to experiment with new concepts and new formats is clear.
Presented and edited by: Alex Clere
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