Claire Phoenix spoke to Brian Zapp of Applied Food Sciences at Vitafoods 2015 about its focus on natural energy and in particular PurCaf, which is made from green coffee beans that are 100% certified organic and non-GMO.
PurCaf is water-soluble and clear in solution, offering formulators a solution in organic beverages.
Naturally derived, it can be formulated easily with different flavours. Brian explains that with PurCaf, consumers can experience essentially the same feeling of caffeine from drinking a cup of coffee without the coffee taste.
Recorded and produced by: Darren Wood
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