Understanding the needs and desires of consumers is one of the most important factors for food and beverage manufacturers if they want to create successful products, and this crucial point was reiterated by many speakers at this year’s Global Dairy Congress in Warsaw, Poland.
However, elements such as advanced analytics and market research are helping manufacturers to better understand changing consumer trends, allowing producers to optimise their production operations and create maximum value from manufacture to final sale.
Tetra Pak’s executive vice-president, product management & commercial operations Charles Brand spoke with FoodBev Media at the Congress, discussing how dairy companies can create maximum value in their supply chain, and about changing consumer behaviours in the industry.
Brand highlighted the growth of value-added dairy products as a key product innovation area for dairy companies, while highlighting the importance of new technologies in both research and production capacities.
In particular, Brand says that finding gaps in the market or ‘white spaces’ and creating products which are tailored to current consumer needs can allow companies to maximise value.
‘If you work back from the need of the consumer, you can create a tailored product for that need and industrialise it with all of today’s modern technology, allowing manufacturers to deliver a product at the lowest possible cost.’
Presented and edited by: Martin White
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