Vobe Nitro’s co-founder, Cathy Lynch, spoke to FoodBev’s Alex Clere at SIAL Paris 2018 about the canned coffee’s point of difference over other products.
Lynch demonstrated how the nitro can works and explained: “We are not a cold brew, number one; and our second point of difference is that we have a wonderful nitro widget can which enables our customers to have our product on an on-the-go basis.”
The RTD coffee is dairy-free but has a very smooth and cream-like texture thanks to the nitrogen infusion, while also being low in sugar.
“We’re currently only selling in Ireland and online; we came here to SIAL to meet distributors and we met a lot of potential customers so the show has been really good for us. We have an on-tap product, which will be launching in 2019.”
Lynch says that the reception to the product at SIAL has been “absolutely fantastic”, and the company has met a number of potential customers that it hopes to be able to convert.
For more content like this, follow FoodBev’s YouTube channel or subscribe to FoodBev magazine, where we examine the steady rise of RTD coffee formats in our December issue.
Presented by: Alex Clere
Edited by: Harriet Jachec
© FoodBev Media Ltd 2019
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