Interview: Is this little cube the next healthy drinks trend?

At SIAL Paris 2018, FoodBev’s Alex Clere spoke with Olivia Jazwinski, account manager for Waterdrop Microdrink.

Conceived in Austria, Waterdrop is a new way to “encourage people to drink more water”: a selection of small cubes, in different flavours, that can be dropped into plain water to release various functional benefits.

Jazwinski explained: “We have six flavours so far. One is about relaxing the body, another is for focus and so on. You should have the choice between these flavours and how, or what, you want to drink.”

As well as selecting great tasting flavours, Microdrink conveys its natural, healthy philosophy through its packaging.

“We [design] this all in-house. We have a product designer, who is also our co-founder, who has collaborated with an artist […] who both designed the bottles and the packaging. Everything is also very functional, so it’s not just about beauty, but has a sense.”

That functionality is emphasised in Waterdrop’s healthy living ethos.

Jazwinski continued: “We want to encourage people to shift away from sugary, bottled beverages, and really get more into the consciousness of drinking more water, living healthily, and using natural fruit and plant extracts instead of artificial aromas to drink more water.

“As we are a young company, we really had great networking abilities here at SIAL. We hope that within the next weeks and months we will find someone to help us enter more European markets – everything beside Austria, Germany, and Denmark.”

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Presented by: Alex Clere
Edited by: Harriet Jachec