As well as a point-of-sale stand in the famous Harrods food halls, Isklar’s listing from 16 February 2009 will be supported by a window display.
Customers will also be able to enjoy Isklar in five of the store’s finest restaurants: Sea Grill, Pizzeria, Caffé Espresso, Rotisserie and Harry Morgan’s Deli. Within Harrods, Isklar will be available in the 1.5-litre bottle and a 50cl bottle.
Isklar CEO Peter Krogh said: “This is great news for everyone who has been involved in the launch of Isklar. We’re delighted that Isklar is going to be stocked at Harrods, one of London’s finest and most established department stores, and the perfect platform to reach our target audience of young, fashion-conscious consumers.’
Isklar, which launched into the UK in the first quarter of 2008 with a £2.5m marketing campaign, continues to go from strength to strength and will continue its investment in the category in 2009 with an additional £2.5m marketing spend.
Isklar won the ‘Best Overall Concept’ award at the Water Innovation Awards in September 2008. This gave the new brand a significant boost before the international launch of Isklar. An international panel of experts, made up of buyers and industry leaders, judged more than 200 entries from 42 countries.
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