Meat snacks manufacturer Jack Link’s has bolstered its Peperami portfolio with the introduction of a new variant, the Peperami Roll.
New to the UK, the Peperami Roll consists of a smoked salami sausage completely wrapped in soft baked bread. Available as a single 75g roll in original variety with a recommended retail price of £1.25, or a pack of three 50g rolls in original or hot flavours with a recommended retail price of £2.50, the new Peperami Roll will join the existing product range of original, hot, wideboy, firestick and minis variants.
The launch will be supported with a television advert, PR, social and digital activation and will target 15–35 year old males.
Jack Link’s senior marketer, Pavan Chandra, said: “Here at Peperami we understand that men want proper meaty snacks to sink their teeth into. Meat and bread is a favourite combination for manly munching and the new Peperami Roll offers just that – perfect for on the go, you can just pick one up and roll with it!”
The Peperami Roll will be on sale in stores from October 2015.
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