Meat snack brand Jack Link’s has expanded its range of meat snack bars by introducing two new high-protein steak snack bars.
Available in original and teriyaki flavours, Jack Link’s Beef Steak Strips contain 70 calories and 8g of protein, and are made with lean beef.
To promote the launch of the bars, Jack Link’s has partnered with the endurance event Tough Mudder, and the bars will become the ‘Official Performance Protein and Recovery Fuel Partner’ of the event.
Tom Dixon, Jack Link’s chief marketing officer said: “Most of the choices in the snack bar category today force people to compromise on something – while you may get taste, you miss out on protein and settle for higher calories or fat.
“We believe consumers shouldn’t have to compromise. That’s why we’re excited to provide our fans with the ultimate trifecta: a bar that is made with 100 percent beef and other recognizable ingredients, is a good source of protein and has a taste that is amazing.
“We’re ‘raising the steaks’ in the snack bar category so our fans can ‘Raise the Steaks’ in their everyday lives.”
Rich Abend, vice-president of Global Partnerships for Tough Mudder added: “We are thrilled to partner with Jack Link’s to enhance Tough Mudder’s event experience by providing millions of participants nationwide the proper fuel to help them get outside their comfort zone and go beyond their physical limits.
“We are proud to collaborate with Jack Link’s to reach new audiences, engage the Mudder community in new and authentic ways, and ultimately encourage everyone to ‘Raise the Steaks’ – both on and off the course.”
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