British brand Jake & Nayns’ has overhauled the packaging of its curry-filled naan range at it seeks increased standout on shelf.
Updated packaging sees the addition of a window on the Naansters line to let shoppers view the product inside. A new hashtag, #eatstreet, is also present in a move to establish Jake & Nayns’ in the food-to-go market.
The Naansters range, which can be consumed hot or cold, is available in four flavours: chicken tikka, beef madras, balti curry and chickpea curry.
The products also boast a no ‘red traffic light’ nutritional policy, meaning each 185g serving falls within the recommended daily intake of fat, saturates, sugar and salt.
Jake & Nayns’ has seen its listings at Sainsbury’s increase and has won several new accounts with Spar and Londis convenience stores. Naansters will also be launching into 475 Co-op stores from mid-October.
Jake Karia, managing director at Jake & Nayns’, said: “Our new packaging is now more reflective of our brand personality and enables the consumer to easily see the quality of our product. The new listings are a testament to the strong credentials of our product.”
The brand sees high growth potential among the student population and has recruited ambassadors from a number of universities to drive awareness of Naansters.
The Naansters range is now available in the UK with the recommended retail price of £2 per individual flavour.
© FoodBev Media Ltd 2020