Jamba Juice will introduce a new range of ‘super blend’ smoothies to highlight the benefits of blending.
The smoothie line, available on 18 January, was developed in collaboration with celebrity fitness trainer and author Harley Pasternak.
The new smoothies are billed as ‘an ideal meal replacement for people on the go’ and deliver optimal nutrition by blending a signature combination of protein, fibre, and healthy fats. When blended, fresh ingredients become more easily metabolised, Jamba pointed out.
“I’ve spent my career helping celebrities understand the benefits of blending,” said Pasternak. “Until now, my clients had to blend at home or at my studio. Through my partnership with Jamba, everyone can enjoy convenient access to these nutritious Super Blend Smoothies and begin feeling their best right away.”
Jamba Juice CEO Dave Pace said: “Jamba was founded on the principle that blended is better, and we’re excited to partner with Harley to help customers understand the real benefits of blending and how Jamba can make healthy living easy and fun.”
The three new blends include Apples ‘n Charge, a blend of apples, bananas, pumpkin seeds, Greek yogurt, milk, cinnamon and honey; PB ‘n Jealous, which contains fresh berries, peanut butter, whey protein, milk and chia; and Green Up ‘n Go, with cucumber, apple spinach, grapes, Greek yogurt, pumpkin seeds and lemon juice.
© FoodBev Media Ltd 2024