Burton’s Biscuit Company has announced a change to its Jammie Dodgers recipe which means it is 100% plant-based and suitable for vegans.
The updated recipe involves the removal of dairy yet the brand claims the biscuit “still tastes just as good”.
With its new recipe, the UK biscuit has returned to its original vegan-friendly status as dairy was only added ‘some years ago’.
In line with its vegan upgrade, which was made in response to customer feedback, the brand has unveiled a new packaging design.
Kate Needham, marketing director at Burtons Biscuits, said: “We have listened to our biscuit fans and are pleased to announce that we’ve moved once again to a dairy-free recipe.
“Family fun is at the Jammie heart of our brand, so it’s important to us that the whole family – and families of all lifestyles – can share a pack. Thanks to the new recipe, we’re happy that will now be more possible.
“But that’s not all, with our household classic seeing a surge in popularity, you can expect to see lots more fun and mischief coming from the UK’s favourite Jammie biscuit brand going forwards.”
The new vegan-friendly biscuit will be available to purchase in stores across the UK from 13 July. The recipe upgrade will be applied to both the standard sized and Jammie Dodgers minis.
Earlier this year, Burton’s Biscuit Company teamed up with Mars to launch Maltesers Biscuits.
© FoodBev Media Ltd 2021
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