JBT Corporation has unveiled an ambitious growth plan for its liquid food business as it aims to double revenue by 2020.
The company plans to grow the business through the development and acquisition of complementary companies and technologies, focusing in particular on key products and technologies that influence who becomes supplier of choice for broader, integrated solutions.
By owning these key technologies, JBT Liquid Foods said it can offer customers a ‘complete solution that delivers the desired combination of highest yield, quality and throughput with the optimal food safety level, shelf life, and lowest cost per unit’.
The plan will focus on three strategic imperatives: fortify the core, expand the franchise, and explore the edges.
In a statement, the company said: “JBT will fortify its core businesses by continuing investments in citrus processing, aseptic processing and in-container sterilisation. To expand the franchise, the liquid foods business will seek to grow areas such as flexible packaging, filling and seaming in attractive segments, while continuing to increase its presence in regional markets.
“JBT will further explore the edges by investigating alternative sterilisation and extended shelf life technologies, while moving into new sectors such as water, prepared foods and pharma.”
The company said its strategy is already being successfully implemented as evidenced by February’s acquisition of Avure Technologies.
The liquid foods business unit operates ten manufacturing sites and eight technology centres worldwide, and has nearly 2,000 employees.
JBT Liquid Foods provides solutions for filling, closing and sterilising juices, soups, baby food, dairy and pet food.
© FoodBev Media Ltd 2018
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