Jeema general manager, Mohab Hanafy, said: “The award demonstrates the ability of the food and beverage industry to reach consumers in new and exciting ways involving product and ingredient development, packaging design and marketing. Jeema’s clarity of purpose and winning strategy helped us to win this award.”
With annual growth of 35% for the past couple of years, the business has continued to strengthen its position within the region. The company claims its customer base in horeca and retail channels has continued to grow, establishing the brand as a popular choice within the Middle East region.
Having recently acquired the factory producing Aquafina in Dibba, Fujairah, in line with a co-packing agreement with Dubai Refreshments (which will see Jeema manage the bottling of PepsiCo’s Aquafina bottled water in the UAE), the company is gearing up for production of new bottle sizes, as it has been limited to producing 1.5-litre and 60cl bottle sizes as well as 20cl and 140cl cup sizes.
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