The actress is already the brand’s spokesperson in the United States and will provide the voiceover for the TVC and feature in the out of home and digital campaign.
glacéau smartwater is manufactured and bottled at the Coca-Cola Enterprises factory in Morpeth, making Britain the first market in Europe to introduce the product.
glacéau smartwater is targeting the UK’s millions of bottled water drinkers and is looking to make an immediate impact with young professionals; the group are heavy bottled water consumers due to a fast paced lifestyle juggling work, entrepreneurial and social activities.
The production in Morpeth reflects CCE’s ongoing commitment to manufacturing in Great Britain. The move has seen an investment of £3.5 million in the site’s production lines and the introduction of new water treatment processes. CCE is also investing in its staff at the facility, funding an employee training programme aligned with the new technology and processes being used to make glacéau smart water.
Pete Smith, operations director at Coca-Cola Enterprises Morpeth, said: “Morpeth has a strong history of producing high quality water for consumers across GB and we are proud that the first bottles of glacéau smartwater to be introduced to the European market are being made here. At CCE we are committed to supporting local manufacturing and the investment in our staff, as well as new equipment at the site, reflects that dedication.
“Updates to the site have included the installation of new blending and mixing equipment, and the introduction of advanced technology to create transparent labels for the new bottles. This is an exciting development for the site, as well as helping to create a product that has a really unique look and feel.”
Source: Coca-Cola Enterprises
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