US ‘clean-ingredient’ food brand The New Primal has secured a $15 million investment from private equity firm Manna Tree.
The New Primal launched in 2012 as a meat snack brand offering grass-fed beef jerky. The company’s portfolio has since expanded to include seasonings, dressings and condiments, as well as additional meat-based offerings.
Manna Tree was the sole investor in The New Primal’s Series B funding round and says that the capital will support recruitment and help the brand to boost its marketing reach.
With the support of Manna Tree, The New Primal also aims to expand its distribution.
“Not only is The New Primal an excellent investment from a growth standpoint, but the company’s innovative, clean-ingredient platform supports Manna Tree’s vision for a future where health, wellbeing and longevity is attainable,” said Pam Shepherd, managing director, Manna Tree.
“Starting with its signature meat snack products, The New Primal has proven that it can expand across categories with the same, fresh flair that has made its sauces, seasonings and condiments a success in the sector.”
The New Primal founder and CEO, Jason Burke, added: “Manna Tree’s commitment to improving human health through nutrition aligns perfectly with our mission of developing compelling ways to get more hands in the kitchen and hearts around the table.”
© FoodBev Media Ltd 2021
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