Jim Beam Kentucky Fire is the latest flavoured bourbon expression by Jim Beam Bourbon, featuring the flavour of cinnamon liqueur to deliver a fiery kick and a smooth finish.
“We’ve led the category in flavour innovation in recent years with Red Stag by Jim Beam, Jim Beam Maple and Jim Beam Honey, but our latest flavour certainly turns up the heat,” said Chris Bauder, general manager of whiskies at Beam Suntory. “We’re thrilled with the initial excitement we’ve seen for Jim Beam Kentucky Fire and are thrilled to continue to bring new and interesting flavour options to our fans and those who are new to whiskey.”
Jim Beam Kentucky Fire is bottled at 70-proof. It delivers an intense, sweet taste that complements the Kentucky Straight Bourbon Whiskey it’s made by, with a smooth cinnamon finish.
To support the launch, Jim Beam has released a collection of digital videos featuring the ultimate cinnamon bourbon-inspired shot rituals for Jim Beam Kentucky Fire fans. The videos are available on Jim Beam’s social channels, including Facebook, Twitter and YouTube.
Available now in select bars and retail locations in the US with a suggested retail price of $15.99 for 750ml. Price varies by market and product size, which includes 50ml, 375ml, 750ml and 1-litre.
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