Beam Suntory has expanded its Jim Beam whisky portfolio in the US with the introduction of its new Bourbon Cream liqueur.
Jim Beam’s Bourbon Cream combines sweet cream liqueur with Kentucky Straight Bourbon Whiskey, which has notes of vanilla, caramel and oak.
Veronique Mura, vice president of marketing for Jim Beam at Beam Suntory, said: “Jim Beam has been bringing people together for life’s everyday moments, as well as the most meaningful ones — like family time over the holidays — for over 200 years. Jim Beam’s Bourbon Cream is the newest indulgent innovation that makes the perfect drink to toast to special moments with — like finally being able to savour time with family once that holiday to-do list is complete.”
The liqueur has an ABV of 15% ABV (30 proof).
It’s available now for a limited time at select US retailers nationwide for an RRP of $19.99 per 750ml.
© FoodBev Media Ltd 2021
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