Dutch meal replacement company Jimmy Joy has entered the instant hot meal market with its new plant-based Plenny Pot line.
Available in the UK, Plenny Pot aims to offer a healthy and affordable lunch or dinner option which is ready in minutes. According to Jimmy Joy, users simply add boiling water and allow to stand.
Made with whole food and natural ingredients, the line comes in three vegan flavours: creamy Cajun pasta, tikka masala lentils, and vegetable korma rice.
Each meal pot contains 400 calories, 20g protein and between 11-13g fat. The meals also offer a source of fibre (between 6.5-12g), are low in sugar and contain probiotics and prebiotics.
Like all the brand’s products, the Plenny Pot is a nutritionally complete, plant-based alternative meal which provides all 26 essential vitamins and minerals. The meal pots join Jimmy Joy’s range of meal replacement shakes, bars, and drinks, marking its first hot and savoury product.
While the creamy Cajun pasta contains black beans and mushrooms, the tikka masala lentils and vegetable korma rice features white rice, pea and soy protein.
“We’re delighted to be launching our first ever instant hot meal, which is another exciting step in our commitment to providing people with the healthiest, most convenient meals possible – with minimal impact on the planet,” said Joey van Koningsbruggen, Jimmy Joy CEO and founder.
Each Plenny Pot is available to purchase in the UK for £2.72.
© FoodBev Media Ltd 2020
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