Popcorn brand Joe & Seph’s has created what it has called “the first official Marmite popcorn”.
The divisive flavour combines Joe & Seph’s air-popped corn with smooth, sweet caramel before being generously glazed with the savoury flavour of Marmite to make “a brilliant sweet and savoury combination”. According to the brand, taste buds are hit with the smooth, sweet taste of buttery caramel which is rounded off with a mouth-wateringly moreish Marmite tang.
The new addition joins Joe & Seph’s range of more than 40 unique flavour options – including gin and tonic, cheese on toast, and Madras curry with black onion seed and lime – and will be available in 75g pouches with a recommended retail price of £2.99, as well as snack-sized packs for £0.99.
Adam Sopher from Joe & Seph’s said: “We’re thrilled to be working with one of Britain’s most iconic brands and expand our Gourmet popcorn range. Both Marmite and Joe & Seph’s fans have been asking for this flavour for some time and we’re delighted that we’ve made it happen. We pride ourselves on innovative flavours and outstanding taste and this new flavour is no exception. Whether you’re a Marmite lover or hater, it’s a must try!”
Chloe Irwin, senior licensing manager for Marmite brand owner Unilever, said: “The popcorn category is one of the biggest success stories of the last five years, more than doubling in size from 2010 to 2015 and growing 30% last year. It’s also a product our fans have been requesting for a long time. We believe we’ve found the right partner in Joe & Seph’s and can’t wait to bring Marmite popcorn to UK consumers.”
© FoodBev Media Ltd 2022
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