Joffer Beverage Company debuts Jelly Belly sparkling water range

In a new licensing agreement, Joffer Beverage Company is launching a range of Jelly Belly-branded flavoured sparkling waters.

Made from carbonated water and natural flavours, the range is initially available in eight variants: French vanilla, lemon lime, orange sherbet, piña colada, pink grapefruit, tangerine, very cherry and watermelon.

Oregon-based Joffer Beverage Company is a business venture started in 2019 by members of the Jelly Belly candy-making family.

“The Jelly Belly brand promises fun, flavour and quality — characteristics that we believe sparkling water drinkers are looking for — and our product delivers perfectly on that promise,” said Justin Joffer, a co-founder of Joffer Beverage Company.

“We want to bring excitement to the sparkling water category through unique and intense flavour experiences.”

With more than 100 Jelly Belly flavours to choose from, the team is planning to develop many more sparkling water variants as the brand grows.

With an initial launch this week at Hy-Vee stores, a chain of more than 265 retail stores across eight Midwestern states, Jelly Belly Sparkling Water is available in cartons of eight 12oz cans.

“A favourite in the Midwest for its variety and quality, Hy-Vee is an ideal partner to introduce Jelly Belly Sparkling Water to consumers thirsting for something new,” said Ben Joffer, co-founder of Joffer Beverage Company.

“We are excited about this partnership and look forward to providing Hy-Vee customers with innovative new flavour options in the beverage aisle.”