Jones Beverages International – a subsidiary of Jones Soda Co – has launched a new premium, non-carbonated blended beverage brand, Lemoncocco.
According to the company, Lemoncocco represents an entirely new beverage category – inspired by the distinctive refreshment stands found along the streets of Rome, Italy. With only 90 calories per 12oz serving, the beverage is flavoured with extracts of Sicilian lemons and a splash of coconut cream.
Quietly launched in 2015 in the San Francisco and Seattle markets, Lemoncocco has been strategically distributed by Italian distributors. Following the success of this quiet launch, Lemoncocco will now expand into more North American markets throughout 2016.
Lemoncocco has partnered Italian car maker Fiat.
Jennifer Cue, CEO of Jones Soda Co, was introduced to the beverage on a trip to Italy: “We are very excited to bring this classic Italian refresher to North America. When I tasted the beverage for myself and saw the enthusiasm for this drink in Rome, I realised the potential of this unique beverage back home. Our version of Lemoncocco is less sweet than that found in Rome and to me is more on trend with evolving tastes of the North American palate. While this refreshing blend is a natural choice for patrons of Italian restaurants and speciality shops, it is a perfect pairing for any type of lunch or dinner. And since Lemoncocco makes an excellent mixer for cocktails, it is great for happy hour as well.”
Lemoncocco will partner with Italian car maker Fiat to offer Lemoncocco to consumers who test drive Fiat vehicles, utilise Lemoncocco branded Fiats and participate at various co-branded events in North America.
Last week, we reported that Jones Soda had released a birthday cake-flavoured soda to celebrate the company’s 20th anniversary.
© FoodBev Media Ltd 2022
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