The owner of Jose Cuervo Tequila, Becle SAB de CV, has acquired an additional 29% stake in Eire Born Spirits, which is owned by MMA fighter Conor McGregor.
As a result of the purchase, the Mexican-based beverage company now owns a 49% stake in Eire Born Spirits, which owns and markets the Proper No. Twelve Irish Whiskey brand.
The company made the announcement of its completed sale during its first quarter results, which saw its net sales increase 5% year-over-year thanks to its largest brands, despite a fall in volume.
Becle focuses on the production, bottling, trade and distribution of alcoholic and non-alcoholic beverages. It offers various types of tequila distributed under its Jose Cuervo brand name, non-alcohol drinks, ready-to-drink beverages and other distilled alcohols distributed under brands such as Three Olives, Hangar and Stranahan’s.
In September 2018, Eire Born Spirits first released Proper No. Twelve whiskey in Ireland and the US. A drink inspired by McGregor’s roots, the single malt whiskey is made with golden grains and Irish spring water.
The brand has since expanded the availability of Proper No. Twelve to the UK, Australia and Canada.
© FoodBev Media Ltd 2020
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