Fresh Organic Products has launched its premium organic birch water brand Jubi at Natural & Organic Products Europe 2015.
Jubi birch water is available in original, light, rosehip, nettle and mint varieties, packaged in transparent bottles and crowned with premium labels. It is harvested directly from Ukrainian birch trees, and is rich in natural sugars such as fructose and glucose but low in calories.
“Using it helps to detox and balance the body, to regain vitality and energy as a natural detox, sports or beauty drink,” the brand said. Heterosides present in birch sap produce analgesic, anti-inflammatory and diuretic effects, and the ingredient saponin acts like a natural cleanser and dietary supplement. It contains both B and C vitamins, plus some minerals and amino acids such as calcium, iron, magnesium, manganese, phosphorous and potassium. It is full of naturally occurring antioxidants, electrolytes, trace minerals, vitamins and xylitol; and the activation of diuresis helps eliminate organic waste such uric acid and cholesterol, the brand said.
These properties combined to produce a variety of bodily benefits, including energy provision, cholesterol reduction, improvement to heart health, anti-inflammatory and anti-aging responses, detox, and even weight control.
A spokesperson for Fresh Organic Products said: “When it comes to nutrition, we strongly believe in natural, raw and organic principles. For us, organic food isn’t just a healthy way to eat, it’s also the natural way, a God given gift. Our birch water is carefully selected only from certified organic collectors from Ukraine. It becomes Jubi while it is attentively packed in order to preserve the properties and to respect the international organic standards, while it’s wearing a label inspired from Ukrainian macramé patterns designed to match the elegance of ambitious women and while we softly achieve our mission to give something back and help the children in Ukraine.”
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