British ice cream brand Jude’s has expanded its portfolio with the addition of two custards and two new vegan ice cream products.
With an RRP of £2, the new custards are available in Madagascan vanilla and Belgian chocolate flavours.
The ‘velvety smooth’ custards can be enjoyed alongside a dessert such as Christmas pudding, or on their own.
“We are excited to be releasing our new range of custards in two brilliant flavours: Madagascan vanilla and Belgian chocolate,” said Chow Mezger, managing director of Jude’s.
“We saw a gap in the market for a premium ambient custard and so we’ve made ours using the best available ingredients to be as creamy and delicious as possible.
“Made with real bourbon vanilla and Belgian chocolate, these custards are designed to be served hot or cold and either on their own or with your favourite winter puddings.”
The new vegan ice cream products include a lower-calorie Vegan Cookie Dough Brownie 460ml tub and Salted Caramel Vegan Minis, made with coconut and oat milks respectively.
The tubs contain only 460 calories and have an RRP of £4.50; the minis contain under 115 calories and come in six-count packs (RRP £3.95).
All of the new products are available at Sainsbury’s stores nationwide.
Earlier this year, Jude’s introduced a range of ‘rich, thick and indulgent’ topping sauces.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial