British ice cream brand Jude’s will introduce a range of low-sugar milk lollies, aiming to offer a healthier range of kids’ ice creams.
Called Little, the range is made using 100% naturally-sourced ingredients and is only sweetened with milk and apple juice concentrate. Jude’s claims that they contain 30% less sugar than regular lollies.
The line will be available in 8 x 35ml packs in vanilla, chocolate and strawberry, launching exclusively at Sainsbury’s on 5 November, priced at £3.
Jude’s managing director Chow Mezger said: “Little Jude’s milk lollies address the sugar concerns of parents, as well as deliver the health benefits of a fortified milk product with amazing taste. Little Jude’s takes kids’ ice cream from the treat occasion to an everyday option with lower sugar levels than many kids’ yogurts.
“The large multinational ice cream companies do not appear to be doing all that they can to lower the sugar levels in their products, so Jude’s is proud to be leading the way in offering parents and kids a delicious, exciting and healthier option for every day.”
Jude’s was founded by a Hampshire dairy farmer in 2002 and now sells over 15 flavoured ice creams, including peanut putter chocolate ripple and caramel pecan.
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