Jude’s has announced that it has become carbon negative, claiming that it is the first UK ice cream brand to achieve the milestone.
According to the Hampshire-based company, it is now removing 10% more carbon dioxide from the atmosphere than its remaining footprint.
Jude’s – which says that the achievement follows work with carbon footprinting expert, professor Mike Berners-Lee, and his team at Small World Consulting – has also committed to a 43% reduction in carbon intensity by 2030.
This new goal will involve the company working to reduce emissions from its operations and supply chain, and Jude’s has committed to a three-part plan to ensure that it remains on track.
The brand has developed a carbon reduction roadmap, which includes introducing more plant-based products to be at least 50% of the Jude’s range by 2025, as well as using more environmentally friendly packaging.
Jude’s will also be engaging its suppliers with the aim of creating a more environmentally conscious supply chain and is reviewing opportunities for energy recovery within its own operations.
For the emissions that the brand can’t currently reduce, Jude’s is removing carbon from the atmosphere through partnerships and by supporting conservation projects. The brand is also supporting the development of the Yarra Yarra Biodiversity Corridor in south west Australia through the purchase of its carbon credits.
In addition to its carbon reduction and removal efforts, Jude’s is supporting Trees for Life in its rewilding efforts in the Caledonian Forest.
Jude’s recently expanded its portfolio with the addition of two custards and two new vegan ice cream products.
© FoodBev Media Ltd 2020
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