Cold pressed juice brand B.Fresh has announced a new national listing with supermarket chain Asda, with an in-store positioning in the fresh produce aisle that will reinforce the drinks’ fresh and nutritious credentials.
The Shropshire producer’s #greenwarrior, #carrotkick, #rockthebeets and #sweetgreens juices have launched in Asda stores nationwide, and will be the first brand to be placed in the fresh fruit and vegetable aisle as the supermarket encourages consumers to view B.Fresh as one of their five recommended daily portions of fruit and vegetables. The four blends feature a recommended retail price of £2.
The drinks are cold pressed and high pressure processed at B.Fresh’s farm in Shropshire by third generation farmer and company founder Philip Maddocks, with fresh produce grown on the farm or sourced from British farms where possible.
B.Fresh founder Philip Maddocks said: “We are thrilled to have secured the listing in Asda and to be positioned with the fresh fruit and vegetables. As a farmer I am passionate about producing drinks that are as good as the fresh ingredients themselves and by being placed in this sector we feel that it shows how truly fresh our juices are.”
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