In 2007, the leading European soft drinks and juice manufacturer Refresco entered the UK soft drink and juice market by acquiring Histogram, in Durham, which became part of Refresco as one of the seven business units.
Refresco’s mission is to build a European platform of strong local soft drink and juice manufacturers. It holds a decentral business model in which local business units have their own business and sales responsibilities, backed by a central Holding office that facilitates all local business units to perform optimally.
The local management feels that the time is now right to change the name of the business unit Histogram in order to fully align with the positive image of the Refresco group. The name Histogram was changed into Refresco accordingly.
Marnie Millard, MD Refresco Ltd: “The name change is meant to make clear that we’re part of a large group specialised in soft drink and juice production. It doesn’t imply that any aspect of our business changes. We look forward to continue our business relationship with our customers under this new name for many years to come. “
Source: Refresco
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