Just Egg producer scales up with global partnerships

Vegan start-up company Just has announced a host of partnerships to manufacture and distribute its plant-based Just Egg worldwide to meet increasing demand.

The newly-formed partnerships will manufacture and distribute its product across North America, Latin America, Europe and East Asia.

The global infrastructure, which includes ‘millions’ of additional points of potential distribution and access to production facilities on multiple continents, will provide the scale needed to meet the increasing worldwide demand for Just Egg.

Just announced the launch of its plant-based egg alternative to European markets back in 2018. The product is made with mung bean, which allows the product to scramble in the same way as traditional eggs.

According to the start-up, the demand for its Just Egg has been accelerated by an increasing awareness to build a healthier and more stable food system.

New partnerships have been formed with a number of companies including South Korea’s food company SPC Samlip, Southeast Asia Betagro Group, bakery firm Grupo Bimbo, Latin American edible oil and fat producer Alianza Team and local delivery platform Delivery Hero.

These build on the firm’s previously announced manufacturing and distribution partnership with Eurovo Group, a European egg producer with operations in multiple countries, as well as a sales and distribution deal with German poultry producer PHW Group.

In addition, Jacob Robbins, CEO of Emettera and former managing director, global sweeteners of The Coca-Cola Company CEPG, has joined the company’s board.

“Our ability to scale to meet the demand is our main focus in 2020. It’s humbling to see some of the world’s most influential food companies join us to meet the challenge,” said Josh Tetrick, co-founder and CEO of Just.

Tetrick added: “We’ve come to have an enormous amount of respect for their approach to innovation and commitment to building a stronger, healthier food system. Their partnership, along with having Jacob and Dana join us, is our now-public recipe to take another big step toward living out the mission of our company.”