Vegan startup company Just will launch its plant-based egg alternative to European markets, the company has announced.
Just Egg is made with mung bean, which allows the product to scramble in the same way as traditional eggs. It is also free from cholesterol and antibiotics, and offers the same amount of protein as traditional eggs. This will appeal to vegan consumers looking for a way to enjoy eggs with all of the health benefits.
The company has partnered with Eurovo, an Italian headquartered producer and distributor of packaged, pasteurised and dried eggs, to distribute the egg alternative across Europe.
Josh Tetrick, founder and chief executive officer of Just, said: “When Eurovo’s team visited Just to see our world-class R&D operation and when I traveled to Italy to tour their impressive egg production and egg processing facilities, there was a sense of mutual respect and admiration for innovation and science. Despite our differences in approach, together we can bring food that’s better for consumers and better for the planet, to more people, faster.”
Just says the egg alternative can be applied to recipes such as omelettes, french toast, and egg fried rice, appealing to consumers who seek the versatility of traditional eggs.
The company detailed the process behind Just Egg on their website, and said: “A few years ago, we decided to work with farmers to see if we could come up with a long-term approach to a more sustainable, tastier breakfast for billions of people.”
Just went on to say that: “Farmers, much more than our team, know their land and soil and how to build a healthy, sustainable food system. We learned from the real experts and built a discovery platform to find the best of what they’ve been growing for thousands of years, including our magical mung bean. Then we source it and scale and scramble it.”
© FoodBev Media Ltd 2019