Natural food brand Kallø has extended its on-the-go-offering with the launch of chocolate rice cake minis in convenient snack packs.
Targeted at adults on the move, each multi-pack offers four individually packaged 21g servings of Kallø’s mini rice Cakes and is available in two variants: Belgian milk and dark chocolate.
The new snack packs are gluten-free and contain no artificial colours, flavours or preservatives, brand owner Wessanen said. Each portion pack equates to just 103 calories, offering consumers an indulgent treat for on-the-go consumption with simple, natural ingredients.
The launch capitalises on the continued growth of the rice cake category, with Kallø’s portfolio growing 10% year on year, and comes less than a week after Galaxy announced plans to capitalise on the snack category’s popularity with the launch of its own chocolate-covered rice cakes.
Kallø senior brand manager Caroline Mitchell said: “Modern life is hectic, and for many people three square meals a day are no longer possible to pull off. More and more consumers are now leaning towards pre-prepared snacks that can be eaten while at work or when travelling. Our new convenient chocolate rice cake minis have been developed to meet this demand.”
The four-count snack packs are available now in more than 200 Waitrose stores across the UK with a recommended retail price of £1.99.
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